A STUDY ON THE IMPACT OF EMPLOYER BRANDING ON EMPLOYEE RETENTION

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A STUDY ON THE IMPACT OF EMPLOYER BRANDING ON EMPLOYEE RETENTION

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A STUDY ON THE IMPACT OF EMPLOYER BRANDING ON EMPLOYEE RETENTION

*SHOBA S **Mrs. SHIREEN FATHIMA. S

II MBA Student, Panimalar Engineering College, Chennai.

**Assistant Professor, Panimalar Engineering College, Chennai.

ABSTRACT

The study explores the relationship between employer branding and employee retention, highlighting the importance of transparent communication, leadership development, and inclusive workplace cultures. It also highlights the interconnectedness of career development opportunities, diversity and inclusion initiatives, and recognition programs in boosting employee retention. The study emphasizes the need for organizations to adapt and innovate continually to respond to evolving workforce expectations and technological trends. It provides valuable guidance for organizations to strategically invest in employer branding as a key driver of talent retention and long-term organizational success in the competitive modern workplace.

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