AI Revolution in the Creative Industry: Impact of AI on Content Creators and Celebrity Models in the Digital Marketing and Advertising Area
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AI Revolution in the Creative Industry:
Impact of AI on Content Creators and Celebrity Models in the Digital Marketing and Advertising Area
Authors:
Dr. Jyoti Mishra1, Shubham Wadichar2
1 Associate Professor, Dayananda Sagar Business School, Kumaraswamy Layout, Bengaluru, 560111, jyoti.mishra@dsbs.edu.in
2 PGDM23045 PG Student Dayananda Sagar Business School, Kumaraswamy Layout, Bengaluru, 560111, shubham@dsbs.edu.in, Orcid Id: 0009-0000-1172-9700
Abstract : Professionals in the creative industries are the actors who shoot for the advertisements or the content creators, who put a lot of effort and create original work using their expertise, skills, talent and imaginations. We hear much these days that AI will replace the products of human creativity. There arise many questions to explore such as, what will happen to these professionals and human creators, will companies in Digital marketing and advertisements replace them with AI, will the society and customers accept AI and many more. In this research a total of 30 variables have been analyzed on the available data and this has led to a fruitful conclusion for the study.
Keywords: Artificial Intelligence, Digital Marketing, Advertising, Deepfakes, Influencers
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