Effectiveness of Social Media Marketing and Branding Strategies for Edtech Startups
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Effectiveness of Social Media Marketing and Branding Strategies for Edtech Startups
Authors:
Dr. Jyoti Mishra1, Shubham Wadichar2
1 Associate Professor, Dayananda Sagar Business School, Kumaraswamy Layout, Bengaluru, 560111, jyoti.mishra@dsbs.edu.in
2 PGDM23045 PG Student Dayananda Sagar Business School, Kumaraswamy Layout, Bengaluru, 560111, shubham@dsbs.edu.in, Orcid Id: 0009-0000-1172-9700
Abstract: The EdTech industry is rapidly expanding, driven by a growing demand for skill development, attracting numerous startups and intensifying competition. In this context, building a trustworthy brand through effective social media marketing is crucial. This study explores the key social media and branding factors that influence brand trust and customer engagement for EdTech startups. Through a survey-based approach, the research examines elements such as video marketing, personalization, automation, analytics, influencers, brand consistency, and brand personality. The findings offer actionable insights to help startups craft impactful marketing and branding strategies, enabling stronger brand differentiation and trust in a competitive market.
Keywords: Edtech, startup, social media marketing, branding, digital marketing
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