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A Study on the Use of AI in Financial Planning

Dr. Pratiksha Mishra¹, Tripti Jindal²
¹Amity Business School, Amity University Chhattisgarh
² Amity Business School, Amity University Chhattisgarh
Corresponding Email: Triptiwork541@gmail.com

Date:
23 May 2025

Abstract:
Artificial Intelligence (AI) is changing the way we approach financial planning, making it smarter, faster, and more personalized. From helping investors make better decisions to detecting fraud and improving customer service, AI is becoming a valuable tool in managing money. It also helps reduce costs and creates new opportunities in banking and finance. This study looks at how AI is being used in the real world—through research, industry reports, and tools like word clouds to spot key trends. While AI makes financial services more accessible, it also brings up important questions about privacy, fairness, and long-term impacts on individuals. As we move forward, it's crucial to find a balance between innovation and responsibility, making sure that AI supports a financial system that is fair, efficient, and sustainable - echoing the goals of SDG 9.

Keywords: Artificial Intelligence, Financial Planning, Banking and Finance, Fraud Detection, Credit Scoring, Data Privacy, Ethical Finance.