CONSUMER SATISFACTION AT SARDA DAIRY FOOD PRODUCT LTD
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CONSUMER SATISFACTION AT SARDA DAIRY FOOD PRODUCT LTD
Authors:
Shoaib Akther1, Dr. Kailash Kumar Sahu2
1Student, Amity Business School, Amity University, Raipur, Chhattisgarh, India
2Assistant Professor, Amity Business School, Amity University, Raipur, Chhattisgarh, India
Abstract - This file investigates consumer pride with Sarda Dairy food Product Ltd., specializing in various factors of its product services. carried out thru a dependent survey allotted to 30 clients, with 17 responses acquired, the study objectives to evaluate pride degrees, possibilities, and regions for development. Key survey questions addressed average delight, product possibilities, and recommendations for improvements.
The findings screen a generally high stage of satisfaction amongst consumers, with 60% indicating they are 'Very glad' with the products, particularly favouring milk as their number one desire. but, 10% of respondents expressed 'neutral' pride, highlighting potential areas for the agency to beautify its services. Open-ended remarks supplied insights into client expectancies, with commonplace hints along with an boom in product range and enhancements in packaging.
The analysis suggests that whilst Sarda Dairy keeps a robust marketplace presence, there are opportunities to further beautify customer experience and loyalty. by way of leveraging patron feedback and implementing strategic enhancements, Sarda Dairy can keep to thrive inside the aggressive dairy market. This document serves as a treasured aid for the corporation to better align its products and services with patron wishes and choices, in the end contributing to sustained growth and consumer satisfaction.
Key Words: Consumer Satisfaction, Dairy Products, Customer Feedback, Product Preferences, Market Analysis, Service Improvement
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