E-COMMERCE DEVELOPMENTS AND ITS IMPACT ON E-RETAIL
- Version
- Download 19
- File Size 321.56 KB
- File Count 1
- Create Date 27 May 2025
- Last Updated 27 May 2025
E-COMMERCE DEVELOPMENTS AND ITS IMPACT ON E-RETAIL
Authors:
Dr S K Gurumoorthi 1
Associate Professor
Department of Management Studies
GRT Institute of Engineering and Technology
Autonomous
Tiruttani
Email id – gurumoorthi.s.k@grt.edu.in
Phone no 9030513441
Abstract: The retail industry is always changing, and e-commerce is going to have a big impact on how it develops in the future. This article looks at new e-commerce trends that are changing how consumers purchase and how the retail sector is shaped. Key themes including omnichannel retailing, mobile commerce, social commerce, and personalized shopping experiences are highlighted through an examination of current industry dynamics, technological advancements, and consumer behaviors. It also looks at how the e-commerce scene is affected by new technologies like voice shopping, augmented reality, and artificial intelligence. Retailers can modify their tactics to remain competitive and satisfy the changing demands and tastes of today's consumers in the digital era by being aware of these changes and their ramifications.
Keywords: Online Retailing, Technology in Retailing, Technological Advancements, Trends in Retailing.
Download