• Version
• Download 5
• File Size 428.32 KB
• File Count 1
• Create Date 5 June 2025
• Last Updated 5 June 2025

Study on Factors affecting Online vs In-Store Purchases among young adults (18-25 years)

Authors:

Swastika Bajpai, Dr. Shivani Guru

1 Swastika Bajpai, Final Year Student, Amity Business School, Amity University Chhattisgarh, Raipur, India

2 Dr. Shivani Guru, Assistant Professor, Amity Business School, Amity University Chhattisgarh, Raipur, India

Abstract-This research investigates the factors influencing shopping preferences — online versus in-store — among young adults aged 18 to 25 years. Using a descriptive method and snowball sampling, data from 67 respondents were collected through structured questionnaires. The study examines variables such as convenience, price comparison, trust in online reviews, social influence, and gender differences. Statistical analyses including t-test, regression, and correlation were conducted to test hypotheses. Results indicate a strong preference for online shopping driven by convenience, trust in reviews, and attractive deals, with females showing greater inclination toward online channels. This paper concludes with recommendations for retailers to improve consumer trust and enhance shopping experiences.

Key Words: Online shopping, in-store purchase, consumer behavior, young adults, trust, convenience, social influence, e-commerce, product reviews, regression analysis, t-test, correlation.