AN IN-DEPTH EVALUATION OF CUSTOMER SATISFACTION DRIVEN BY TRANSACTION MADE VIA THE UPI APP
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AN IN-DEPTH EVALUATION OF CUSTOMER SATISFACTION DRIVEN BY TRANSACTION MADE VIA THE UPI APP
Authors:
Mr. Lucky Tamrakar
Amity Business School
Amity University Raipur
Dr. Indu Santosh
Associate Professor
Amity Business School
Amity University Raipur
Abstract: India's digital transactions have been transformed by the Unified Payments Interface (UPI), which provides a quick and easy way to make payments. This study examines customer satisfaction with UPI transactions in a methodical manner. It investigates the main elements that affect user satisfaction, such as perceived value, speed, dependability, security, ease of use, and grievance resolution. This study uses a mixed methods technique to examine quantitative data from a large-scale online survey of UPI users in India, including a range of transaction frequencies and demographics. In- depth interviews are used to acquire qualitative insights to comprehend the subtleties of the user experience and pinpoint areas in need of development.
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