A Systematic Study of Customer Satisfaction Consisting of Transactions Using the UPI App

**Navyash Parmar, Amity University, Raipur

**Dr. Payal Dubey, Assistant Professor, Amity University, Raipur, pdubey@rpr.amity.edu

Abstract:
India's digital transactions have been transformed by the Unified Payments Interface (UPI), which provides a quick and easy way to make payments. This study examines customer satisfaction with UPI transactions in a methodical manner. It looks into the main elements that affect user satisfaction, such as perceived value, speed, dependability, security, ease of use, and grievance resolution. This study uses a mixed-methods technique to examine quantitative data from a large-scale online survey of UPI users in India, including a range of transaction frequencies and demographics. In-depth interviews are used to acquire qualitative insights in order to comprehend the subtleties of the user experience and pinpoint areas in need of development.