A Study of Perception of Different Students and Other Types of Customers Towards Online Courses
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A Study of Perception of Different Students and Other Types of Customers Towards Online Courses
Dr. Pradeep Kumar Asthana - Assistant Professor, Amity Business School, Amity University, Chattisghar, EMAIL ID- pkasthana@rpr.amity.edu
Ms.Fiza Siddiqui – Student , Amity Business School , Amity University ,chattisghar, EMAIL ID- fizas3771@gmail.com
ABSTRACT
As a result of widespread internet access and technological advancements, online education has rapidly evolved. Different age groups and professional backgrounds have seen changes in the behavior, preferences, and satisfaction of learners as a result of the transition from traditional to digital learning. This study aims to comprehend how various customer segments—parents, teachers, and students—perceive online education in India. The study investigates the advantages and disadvantages of online education, the degree of confidence in digital learning, the significance of internet accessibility, and whether professional associations and employers accept online certifications. Structured questionnaires were used to gather primary data, and inferential tools and descriptive statistics were used for analysis. The results show that while many acknowledge the ease and flexibility of online learning, questions about its efficacy, interaction quality, and value recognition still exist in the job market.
Keywords: Online Education, E-learning, Perception, Student Satisfaction, Digital Learning, India, Online Courses
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