• Version
• Download 13
• File Size 205.35 KB
• File Count 1
• Create Date 7 June 2025
• Last Updated 7 June 2025

A Study on Individual Investment Behaviour

K Lohit Kumar, BBA 6th Semester, Amity Business School, Amity University, Chhattisgarh
Dr. Shilpa Pandey, Faculty Guide, Amity University, Chhattisgarh

Abstract

This research paper explores the behaviour of individual investors in India, analyzing their investment preferences, saving patterns, and risk appetite. A sample of 60 active investors was surveyed using a structured questionnaire. Statistical tools such as percentage analysis, mean, and Chi-square test were employed. Results show that the primary motivation for saving is children's education, followed by contingency planning and home purchase. Investors prefer blue-chip stocks and base decisions on fundamental analysis over technical cues or earnings announcements. Findings also reveal a significant relationship between investment decisions and age, as well as between age and the source of financial information. The study suggests that while digital literacy has improved, personalized strategies and better awareness could further refine investor behavior.

Keywords

Investment Behaviour, Individual Investors, Risk Appetite, Financial Literacy, Blue Chip Stocks, Savings, Fundamental Analysis, Indian Capital Market, Demographics