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“The Study of Customer Satisfaction Towards Online Retailing Companies In Raipur Region”

Priyanshu Singh Sisodiya, Ms. Pratiksha Mishra,

Priyanshu Singh Sisodiya, B.Com(H), Final Year Student, Amity Business School,

Amity University Chhattisgarh, Raipur India

Assistant Professor Ms. Pratiksha Mishra, Amity Business School

Amity University Chhattisgarh, Raipur India

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Abstract - This study investigates the level of customer satisfaction towards online retailing companies in the Raipur region. With the emergence of internet technology, consumer behavior has shifted significantly towards digital platforms. Using a descriptive research design, data was collected from 112 respondents, primarily targeting youth, through stratified and convenience sampling. The study reveals that Amazon and Myntra are the most preferred online shopping platforms. Key reasons for satisfaction include convenience, product variety, and discount offers. However, concerns such as risk of fraud, lack of sensory interaction, and delivery-related issues persist. The findings of the study provide valuable insights for online retailers to improve their services and enhance customer loyalty.

Key Words:  Customer satisfaction, online retailing, e-commerce, consumer behavior, Raipur.