A Study on Impact of Consumer Behavior on Soft Drinks
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A Study on Impact of Consumer Behavior on Soft Drinks
Authors:
Dr. Pradeep kumar asthana – Amity Business School, Amity University Chhattisgarh
Kalash Kesharwani, Student, Amity Business School, Amity University Chhattisgarh
E-Mail id – [kalashkesharwani07@gmail.com]
Abstract
The basic aim of every business organization is to survive and earn sufficient profit in the
competitive business environment. This is possible only when the business organization is able
to satisfy the needs and wants of the customers because customers are the king of the market
and their preference is affected by a number of factors. The businesses face ever increasing
pressure from the customers side.
Many of them are therefore considering ways of making themselves more efficient, so that they
can provide products which are worth customers money. But many times it so happens that in
order to fulfill the above objectives, the companies start producing unhealthy products as these
products require low quality raw material and hence cost of production decreases.
My project on "A study of consumer behaviour on soft drinks" is an attempt to analyze the
factors influencing the purchase division of soft drinks and the initiatives that the government
can take to stop the production and distribution of unhealthy products.
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