The Role of Paytm in Promoting a Cashless Economy After Demonetization in India: A Strategic and Societal Review
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The Role of Paytm in Promoting a Cashless Economy After Demonetization in India: A Strategic and Societal Review
Sameer Keshri1, Dr Apoorwa Mishra 2
- 1. Student (BCOM 6th), Amity University Chhattisgarh
Email: bysameer.k@gmail.com
- Corresponding Author: Assistant Professor (ABS), Amity University Chhattisgarh
Email: amishra@rpr.amity.edu
Abstract
Demonetization in India acted as a catalyst for a significant shift in financial behaviour and payment systems. This paper investigates the strategic role played by Paytm in accelerating the country’s transition to a cashless economy post-demonetization. With a focus on user behaviour, financial inclusion, and the growth of digital infrastructure, the study evaluates how Paytm’s mobile wallet services influenced consumers and vendors. The research draws on a mixed-method approach to analyse the extent to which Paytm contributed to digital adoption, increased transaction transparency, and enhanced ease of doing business. The findings reveal that Paytm was instrumental in enabling cashless alternatives, especially in underserved regions, and acted as a driver of India’s digital financial transformation.
Keywords: Paytm, Cashless Economy, Demonetization, Digital India, Financial Inclusion, Mobile Payments
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