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Behavioral Finance and Investor Psychology

Author's name - Ritik Gupta

Co-author name - Dr. Pratiksha Mishra Date: 06 June 2025

Amity Business School,

Amity University Chhattisgarh Corresponding

Email: ritik.gupta9@s.amity.edu

Abstract: Behavioral finance is a field that examines how psychological influences affect the financial decisions of individuals and the functioning of markets. Unlike traditional theories, which assume investors are always rational and markets are efficient, behavioral finance acknowledges that emotions, biases, and social factors often lead to decisions that deviate from logical reasoning. This paper discusses key psychological elements such as overconfidence, herd behavior, loss aversion, and anchoring, and how they impact investor choices. These behaviors can contribute to market volatility, asset bubbles, and financial downturns. Through a review of observed investor patterns and case examples, this study aims to provide a deeper understanding of how psychological factors shape financial behavior. Recognizing these patterns is important for investors, advisors, and policymakers seeking to improve financial decision-making and market outcomes.

Keywords: Behavioral finance, investor psychology, financial decision-making, cognitive bias, overconfidence, herd behavior, loss aversion, anchoring effect, market behavior, emotional investing, irrational decisions, financial markets, mental accounting, investment behavior, economic psychology