A STUDY ON CUSTOMERS PERCEPTION TOWARDS GROWW

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A STUDY ON CUSTOMERS PERCEPTION TOWARDS GROWW

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A STUDY ON CUSTOMERS PERCEPTION TOWARDS GROWW

Author: Disha Nebhani
Enrollment No: A80306422224
Guide: Dr. Pragyanrani Behra
Amity Business School, Amity University, Chhattisgarh, India

Date: June 2025

ABSTRACT: This research explores customer perceptions towards Groww, a leading investment platform in India. The study identifies factors influencing user satisfaction, leveraging quantitative and qualitative data. The findings emphasize user experience, security, product offerings, and the role of technology in user engagement.

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