Study of the Roles of Sales Executive with Reference to Shoppers Stop, Raipur (Chhattisgarh)

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Study of the Roles of Sales Executive with Reference to Shoppers Stop, Raipur (Chhattisgarh)

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Study of the Roles of Sales Executive with Reference to Shoppers Stop, Raipur (Chhattisgarh)

Gunjan Khandelwal, BBA 6D, Enrollment number - A80306422213, Amity University Chhattisgarh

Dr.Shilpa Pandey, assistant professor, Amity University Chhattisgarh

Abstract

This study investigates the multifaceted roles of sales executives at Shoppers Stop in Raipur, Chhattisgarh. Sales executives are the backbone of retail organizations, playing a pivotal role in customer interaction, product promotion, and brand image development. The aim is to analyze their day-to-day responsibilities, sales practices, communication skills, and the impact they have on customer satisfaction and store performance. Data was collected through structured questionnaires and interviews. The analysis shows that well-trained and motivated sales executives significantly contribute to sales growth and customer loyalty. The study concludes with practical suggestions to enhance their efficiency and effectiveness.

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