A Study on Consumer Perception Towards Life Insurance Products in Raipur

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A Study on Consumer Perception Towards Life Insurance Products in Raipur

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Create Date 9 June 2025
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A Study on Consumer Perception Towards Life Insurance Products in Raipur

Authors:

Sanjoli Jain, Dr. Niranjan Deo Pathak

1Sanjoli Jain, BBA, Final Year Student, Amity Business School, Amity University Chhattisgarh, Raipur, India

2 Dr. Niranjan Deo Pathak, Associate Professor, Amity Business School, Amity University Chhattisgarh, Raipur, India

Abstract:

This study explores consumer perception towards life insurance products in Raipur, focusing on factors such as awareness, trust, buying behavior, and preferences. Through surveys and data analysis, it identifies key influences like income level, education, and promotional strategies on consumer decisions. The findings highlight a growing awareness of life insurance, though gaps remain in understanding product benefits and policy terms. The study offers insights for insurers to tailor offerings and improve communication strategies to better meet consumer needs in Raipur.

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