An Integrated Study on Electric Vehicle Adoption and Consumer Satisfaction in Tumkur District: Exploring Usage Behavior, Influencing Factors and Perceptions Across Technological, Economic and Environmental Dimensions
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An Integrated Study on Electric Vehicle Adoption and Consumer Satisfaction in Tumkur District: Exploring Usage Behavior, Influencing Factors and Perceptions Across Technological, Economic and Environmental Dimensions
Author - 01
Dr. B Ismail Zabivullah
Assistant Professor
School of Management –CMR University
Corresponding Author
Syed Akbar Hussain
Assistant Professor
School of Management –CMR University
2nd Author
Ms. Miriyala Rupa Santoshi
Assistant Professor
School of Management –CMR University
3rd Author
Prof. Sharfunisa .N
Assistant Professor
School of Management –CMR University
Abstract:
The rapid transition towards sustainable mobility has positioned electric vehicles (EVs) as a key solution to reducing environmental impact and promoting clean transportation. This research undertakes an integrated study to examine both the adoption of electric vehicles and the satisfaction levels of EV users in Tumkur District, Karnataka. The study aims to analyze usage behavior and the key factors influencing the decision to adopt EVs among urban and rural consumers. Further, it evaluates consumer satisfaction based on technological aspects (battery performance, charging infrastructure, vehicle range), economic considerations (cost of ownership, maintenance expenses, subsidies), and environmental consciousness (carbon footprint awareness, eco-friendly attitudes). A mixed-methods approach was employed, involving structured surveys and in-depth interviews with EV owners, dealerships, and stakeholders. The findings reveal a significant correlation between awareness levels, government incentives, and adoption rates, while satisfaction varies based on user expectations, availability of charging stations, and perceived performance. The study offers strategic insights for policymakers, manufacturers, and service providers to enhance the EV ecosystem and improve customer experience in semi-urban and rural contexts.
Keywords: Electric Vehicle (EV) Adoption, Consumer Satisfaction, Usage Behavior, Technological Factors, Economic Factors, Environmental Awareness, Charging Infrastructure, Rural and Urban Consumers, Sustainable Transportation, Tumkur District, Customer Perception, Government Incentives, Green Mobility, EV Market Penetration, Post-Adoption Experience