Consumer Buying Behavior and Brand Preferences for e-bikes

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Consumer Buying Behavior and Brand Preferences for e-bikes

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Create Date 23 June 2025
Last Updated 23 June 2025

Consumer Buying Behavior and Brand Preferences for e-bikes

Authors:

Bhavya Mishra

Research Scholar

Pune Institute of Business Management

E-mail: mishrabhavya03@gmail.com

Prajwal Pillare

Research Scholar

Dr. Ambedkar Institute of Management Studies and Research,Nagpur

E-mail:Prajwalpillare@gmail.com

Abstract

Consumer behavior examines when, why, how, and where individuals decide to purchase or not purchase products. It aims to understand the decision-making process both on an individual and group level, and the influence of social connections like family, friends, and peer groups. This study focuses on consumer behavior with regard to two-wheeler vehicles, particularly what drives them to choose one brand or model over another and the key factors influencing their satisfaction levels.

Keywords: consumer attitude, e-bike, satisfaction, buying perception.

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