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Evaluating the Role of Online Marketing in Enhancing POS Brand Awareness in the Restaurant Sector

Neeraj Sahu

PGDM23026, Dayananda Sagar Business School, Bangalore

Abstract
This research paper explores the impact of online marketing on enhancing the brand awareness of Point-of-Sale (POS) systems within the restaurant industry. As digital tools gain prominence, POS providers must develop effective branding strategies through platforms such as social media, influencer marketing, SEO, and customer reviews. The study uses both qualitative and quantitative data collected via surveys and interviews, revealing that digital visibility significantly affects the perception and adoption of POS systems among restaurant owners. The paper provides actionable insights for POS brands to improve online engagement, strengthen brand recall, and adapt to a rapidly digitizing marketplace.