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Digital Darwinism: An Analysis of Bank Adaptation in the Fintech Era

Prabhat Kumar Sharma*, Dr. Pravin Saxena**

* Research Scholar, Department of Accountancy & Law, Faculty of Commerce, Dayalbagh Educational Institute (Deemed to be University)

** Professor, Department of Accountancy & Law, Faculty of Commerce, Dayalbagh Educational Institute (Deemed to be University)

Abstract
The global financial ecosystem is experiencing a profound transformation, driven by the rapid rise of Financial Technology (Fintech), which is redefining the foundational structures of traditional banking. As technological advancements accelerate, they reshape how financial services are delivered, prioritising speed, convenience, and user-focused innovation. This study explores the evolving relationship between Fintech innovations—such as digital payment platforms, neobanks, blockchain solutions, and robo-advisory services—and the operational frameworks of established banking institutions.

The research highlights the mounting pressure on traditional banks as they grapple with staying competitive in a landscape increasingly dominated by agile, tech-enabled alternatives. The study integrates qualitative insights and quantitative evidence using a mixed-methods research design. It incorporates industry analyses, illustrative case studies, and survey data collected from 100 consumers to assess the shifting dynamics between long-standing financial institutions and emerging digital disruptors.

Results indicate a clear consumer shift toward Fintech platforms, primarily due to enhanced convenience, quicker transaction processing, and cost-effective services. Notably, 85% of survey participants expressed high satisfaction with Fintech offerings, while many viewed traditional banks as lagging in adopting new technologies. Although Fintech disrupts conventional models and poses risks such as customer loss and operational redundancy, it also presents opportunities for growth through collaboration and strategic integration.

The paper concludes that the future of financial services does not lie in the displacement of traditional banks, but rather in developing a collaborative, hybrid ecosystem. Traditional financial institutions must embrace change and leverage partnerships with Fintech innovators to remain relevant in this digitally driven environment. These findings offer critical guidance for industry stakeholders seeking to adapt and stay competitive in an era defined by digital transformation.

Keywords: FinTech, Banks, Traditional Finance, Digital Darwinism