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“The Role of Social Media Marketing in Public Engagement”

 

 

Author:
Vinayak C B
PGDM Student Dayananda Sagar Business School vinayak@dsbs.edu.in

Dr. Shekar Makkalageri
Assistant Professor Dayananda Sagar Business School shekar@dsbs.edu.in

 

 

I.         Introduction:

Social media management can be defined as a method that involves the planning and implementation of content creation and distribution, as well as the analytics of content published on social networking sites such as Facebook, Twitter, Instagram, LinkedIn, and other similar platforms. This entails arising with content that is right for the brand image and goals, immediately engaging with customers on social media and interpreting success indicators to measure how well social media marketing is working.

Thus, in terms of the company’s development, organizing the management of social media accounts is significant as this approach allows the direct interaction with potential customers and clientele base building. Good management of social media can result to high chances of brand recognition, enhanced ability to acquire customers as well as retaining these customers. The application of tools and the approach that falls within the sphere of social media management will help the businesses advance more quickly as social networks have unlimited possibilities as tools for reaching the global audience, improving customer service, and facilitating data analysis.

The incorporation of SMM into an organization’s strategic business unit is aligned with the changing consumer perceptions where people go to social media platforms for information, enjoyment and to shop. for the business organization, understanding social media management is not a mere being online but applying that to achieve a business goal and achieve competitive advantage in the current dynamic environment.

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