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E-Business Empowerment Through Digital Leadership: Innovative HR Strategies for Sustainable Rural Development in Raipur District

 

 

1*PRIYANKA SINGH, 2DR. ARVIND KUMAR SAXENA

1Research scholars, 2Associate professor

1,2Department of Management, Kalinga University, Naya Raipur [C.G.], India

 

 

ABSTRACT

This study investigates the impact of digital leadership on HR innovation and e-business performance in rural enterprises of Raipur district, Chhattisgarh. Using an analytical and descriptive research design, data were collected from 250 respondents through structured surveys, capturing information on leadership practices, HR digitalization, and enterprise performance. Quantitative analysis revealed a strong positive correlation (r = 0.68, p < 0.01) between digital leadership and HR innovation. Regression analysis demonstrated that HR digitalization explains 56% of the variance in organizational growth and employee performance, highlighting its significant contribution to rural enterprise competitiveness. Factor analysis confirmed the distinct yet interrelated constructs of digital leadership and HR innovation, while SWOT evaluation identified key strengths, weaknesses, opportunities, and threats in implementing digital HR practices. The findings underscore that strategic leadership combined with HR digitalization is essential for fostering productivity, employee engagement, and sustainable e-business development in rural contexts.

Keywords: Digital Leadership, HR Innovation, E-Business, Rural Development, Organizational Growth, Digital Transformation, Employee Performance

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