AI-Driven Human Resource Strategies in Marketing: Recruitment, Retention, and Performance Analytics
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“AI-Driven Human Resource Strategies in Marketing: Recruitment, Retention, and Performance Analytics.”
Ms.Surabhi Mishra
Asst. Professor
TMIMT (Teerthanker Mahaveer Univeristy ,Moradabad)
Dr.Gaurav Som
Asst. Professor
TMIMT (Teerthanker Mahaveer Univeristy ,Moradabad)
Dr. Vandana Whig
Professor
TMIMT (Teerthanker Mahaveer Univeristy ,Moradabad)
Mr. Paras Sabberwal
Research Scholar
TMIMT (Teerthanker Mahaveer Univeristy ,Moradabad)
Abstract:
The integration of Artificial Intelligence (AI) in human resource (HR) practices has significantly transformed the way marketing organizations manage their workforce. This research paper explores the impact of AI-driven HR strategies on recruitment, employee retention, and performance analytics within marketing firms. By leveraging AI technologies such as predictive analytics, intelligent recruitment platforms, and performance management tools, organizations can optimize talent acquisition, improve employee engagement, and enhance overall productivity. The study employs a mixed-method approach, combining quantitative data from HR performance metrics with qualitative insights from interviews with HR managers and marketing professionals. Findings reveal that AI not only streamlines recruitment processes and reduces hiring biases but also supports personalized employee development and proactive retention strategies. However, the adoption of AI raises ethical considerations, including data privacy and potential over-reliance on automated decision-making. The paper concludes that marketing organizations that effectively integrate AI into HR practices gain a competitive advantage through improved workforce efficiency, strategic talent management, and enhanced organizational performance, while highlighting the need for balanced human oversight to ensure ethical and effective implementation.
Key Words
Artificial Intelligence (AI), Human Resource Management (HRM), Marketing Organizations , Recruitment , Employee Retention ,Performance Analytics
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