A Study on Consumer Attitude Towards Solar Rooftop PV Panel Adoption

SWATHI NEWASHINI S a , Dr.R.PARAMESWARAN b

Abstract

This research explores consumer attitudes regarding the adoption of solar rooftop photovoltaic (PV) panels in Coimbatore, a region where demand for sustainable energy solutions is high. Solar rooftop systems offer a practical way for residences to meet their energy needs. We surveyed 250 households using a questionnaire to investigate socio-economic drivers, key motivators, and significant adoption barriers. Factor analysis identified three primary influences: environmental concern, financial appeal, and technological confidence. The findings suggest that a combination of proactive government policies and targeted awareness campaigns could significantly boost adoption rates. We provide specific recommendations aimed at policymakers and solar providers to improve consumer engagement and overcome current resistance.

Keywords: Solar Rooftop PV, Consumer Attitude, Renewable Energy, Factor Analysis, Coimbatore