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The Study on the Role of Whatsapp Marketing in Small Business Growth

 

 

Ms.Nisha Rajendran M. Com (CA)., Assistant Professor Department of Commerce, Sri Ramakrishna College of Arts and Science for Women

 

 

Abstract:
The way businesses operate has been completely transformed by the internet. Today, a successful business may be launched and run wholly online, reaching a worldwide audience without any limitations. It offers flexible work schedules, the possibility of earning a substantial income, and the flexibility to follow one's passions while creating a successful business. With over 2.78 billion users, WhatsApp is one of the most popular messaging programs in the world.

Businesses may use WhatsApp to communicate with customers directly, gain their trust, and cultivate brand loyalty. The majority of consumers are inclined to stick with a company that communicates with them through their preferred channel and make direct purchases. The goal of this study is to determine the maximum number of potential WhatsApp users. to understand the cost-effective management practices and marketing tactics employed by WhatsApp organisations. It facilitates easy communication between companies and their clientele.

Keywords: Internet Revolution, Online Business, WhatsApp aspirants, WhatsApp Business.

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