The Transformative Role of Social Media in Internal Organizational Communication and Collective Learning
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The Transformative Role of Social Media in Internal Organizational Communication and Collective Learning
Mr. Navdeep Singh
Assistant Professor
Guru Nanak Khalsa College, Yamuna nagar
navdeepsingh1xyz@gmail.com
Abstract
This study investigates the transformative role of social media platforms (e.g., enterprise social networks, internal platforms) in modern internal organizational communication and its influence on collective learning within organizations. Social media introduces a shift toward a networked, decentralized, and dynamic communication structure, moving away from traditional top-down channels. The research explores how features like instant feedback, open dialogue, collaborative content creation, and easy knowledge sharing facilitate a more participatory and transparent communication environment. The core analysis focuses on collective learning, examining how these platforms act as repositories for tacit knowledge, enable communities of practice, and accelerate the diffusion of best practices and innovation across organizational boundaries. The paper discusses how effective integration of social media can significantly boost employee engagement and enhance the organization's capacity for rapid adaptation and problem-solving, while also addressing challenges like information overload and the need for clear governance. Ultimately, this research posits that social media is a critical infrastructure shaping the future of internal communication and organizational knowledge management.
Keywords: Social Media, Internal Communication, Organizational Communication, Collective Learning, Knowledge Management, Employee Engagement, Enterprise Social Networks
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