• Version
• Download 22
• File Size 317.58 KB
• File Count 1
• Create Date 6 January 2026
• Last Updated 6 January 2026

“Digital Green Entrepreneurship in India: Online Platforms Driving Sustainable Markets”

Dr. Bansi Rajnikant Shah

M.Com., M.Ed., M.B.A., NET(Commerce), NET(Education), NET(Management), GSET, Ph.D.

Assistant Professor,

JJCET Commerce College, Junagadh (Gujarat)

shahbansi@yahoo.com

(Abstract)

Traditional The convergence of digital technology and sustainability has opened new avenues for entrepreneurial innovation in India. Online green entrepreneurship, defined as ventures that prioritize eco-friendly practices while leveraging digital platforms, has emerged as a critical response to the growing environmental, social, and economic challenges of rapid urbanization and industrialization. This research paper examines the scope, business models, and impacts of online green ventures in India, focusing on how startups integrate technology to promote sustainable markets.

Using a qualitative approach based on secondary data and case studies, the study analyses 20 prominent startups across sectors such as waste management, renewable energy, organic farming, sustainable fashion, and digital empowerment. Findings reveal that digital platforms enhance scalability, supply chain transparency, and consumer engagement, enabling these ventures to address ecological issues while creating economic value and promoting social inclusion. Examples such as Banyan Nation’s AI-driven plastic recycling, Phool.co’s flower waste upcycling, Digital Green’s video-based farmer training, and Oorja’s solar-powered irrigation highlight the synergy between innovation and sustainability.

The present study also identifies key challenges—limited awareness, regulatory hurdles, and funding constraints—that hinder the growth of online green entrepreneurship in India.This research paper underscores its transformative potential in aligning environmental responsibility with digital transformation, positioning it as a vital pathway toward building resilient, inclusive, and eco-conscious markets.

Keywords: Green entrepreneurship, Sustainability, Digital platforms, Startups in India, Circular economy.