International Scientific Journal of Engineering and Management

An International Scholarly || Multidisciplinary || Open Access || Indexing in all major Database & Metadata
ISSN: 2583-6129

Impact Factor: 6.674

COMPARISON OF CONSUMER RESPONSE TO ONLINE & OFFLINE MARKETING

  • Version
  • Download 10
  • File Size 281.52 KB
  • File Count 1
  • Create Date 6 May 2023
  • Last Updated 6 May 2023

COMPARISON OF CONSUMER RESPONSE TO ONLINE & OFFLINE MARKETING

Ketan Krishna Madheshiya

BBA BA

 

ABSTRACT

Aim:-The reason for this study is to distinguish different promoting systems in both on the web and disconnected stages and their consequences for consumer loyalty and client obligation to the organization's item. We have endeavored to illuminate the impacts of incorporated promoting correspondence on both on the web and disconnected buys. We have tried to make the advantages and disadvantages of both online and offline marketing and sales, which can have a big impact on the company's profits, more clear.

Methodology:- The Data give in this research project are taken by secondary sources available at internet , news paper , research paper , etc.

Findings:- Finding have been done though assessment, that they will love to purchase from online shopping if only the price of the product is less than the market, but they feel risk of quality of product in Offline Shopping. To stay that the Online marketing is the Future.

Keywords:  Online Marketing, Offline Marketing


Download

Author's Blog

What is the difference between a Research Paper and a Review Paper?

A research paper and a review paper are both scholarly documents, but they serve different purposes and have different characteristics.research...
Read More
Author's Blog

What is DOI?

A Digital Object Identifier (DOI) is a unique alphanumeric string that is used to identify and provide a persistent link...
Read More
Author's Blog

What do you need to do during production of your Research Paper?

During the production of a research paper, the following steps need to be taken: conducting research, organizing and analyzing data,...
Read More
Author's Blog

What are the advantages of publishing a research paper?

Publishing a research paper can have many advantages for researchers, including: Career advancement, professional recognition, opportunities for collaboration, increased visibility,...
Read More
Author's Blog

Ways to Support your Academic Wellbeing which preparing the Research Paper/Article

To support your academic wellbeing while publishing a research paper, it's important to set realistic goals, manage your time effectively,...
Read More
Author's Blog

How to improve your Research Paper writing Skills?

Read extensively: One of the best ways to improve your research paper skills is to read extensively in your field...
Read More
Author's Blog

Is DOI compulsory to publish a research paper in a Journal?

DOI is not strictly required to publish a research paper, but it is highly recommended. Basically, the International Scientific Journal...
Read More
Author's Blog

In what ways does research paper give weight to career development?

Publishing a research paper can give weight to a researcher's career development in several ways, such as: establishing oneself as...
Read More
Author's Blog

How to develop a Research Paper from Scratch

Developing a research paper involves several steps including: choosing a topic, conducting background research, formulating a research question or hypothesis,...
Read More
Author's Blog

How Plagiarism report plays crucial role in Research Paper Publication?

Plagiarism is a major concern in the academic and research community, as it undermines the integrity of the research and...
Read More