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Corporate Social Responsibility (CSR) Communication and Film-Making Strategies for the Betterment of Society

Author:

Sayed Amir Mustafa Hashmi
Author, Research Scholar
KTUJM, Raipur, Chhattisgarh
Email: hashmiamir@live.com

Co-Authors:

Dr. Nripendra Kumar Sharma

Assistant Professor, Department of Journalism

KTUJM, Raipur, Chhattisgarh

Dr. Ashutosh Mandavi

Professor & Head, Department of Advertising and Public Relations Studies

KTUJM, Raipur, Chhattisgarh

Abstract
This study investigates the synergistic role of Corporate Social Responsibility (CSR) Communication and strategic filmmaking in driving the betterment of society, with a specific focus on contributing to the United Nations Sustainable Development Goals (SDGs). It posits that film-making transcends its conventional role as a promotional tool to become a vital mechanism for transparent impact reporting, community engagement, and amplifying developmental outcomes. Analysing corporate-led initiatives within the Indian context, this research explores how tailored film-making strategies enhance the clarity, credibility, and reach of CSR communication. The findings reveal that audiovisual narratives effectively bridge the gap between corporate action and community benefit, fostering accountability and participatory development. This research concludes that the strategic integration of filmmaking is indispensable for optimising CSR contributions and accelerating progress toward a sustainable and equitable society.

Keywords: Corporate Social Responsibility (CSR), CSR Communication, Film-making Strategies, Sustainable Development, Sustainable Development Goals (SDGs), Digital Media, Betterment of Society.