Flamingo Festival as a Catalyst for Recreation and Leisure Tourism: Prospects and Impacts on Regional Development in Andhra Pradesh
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Flamingo Festival as a Catalyst for Recreation and Leisure Tourism: Prospects and Impacts on Regional Development in Andhra Pradesh
Mr.D. Bharath Kumar1, Dr.M. Thyagaraju2
*Full – Time Research Scholar, Department of Tourism Management, Vikrama Simhapuri University,
Kakutur, Nellore- 524 324, Andhra Pradesh. Mail Id: dbharathkumar@vsu.ac.in
**Assistant Professor, Department of Tourism Management, Vikrama Simhapuri University, Kakutur,
Nellore- 524 324, Andhra Pradesh. Mail Id: mythyagi@vsu.ac.in
Abstract
The Flamingo Festival in Andhra Pradesh, celebrated annually in the Kolleru Lake region, has evolved into a significant event for promoting recreation and leisure tourism. The festival draws attention to the region’s rich biodiversity, particularly its flamingo populations, while providing economic and social benefits to local communities. This paper examines the prospects and impacts of the Flamingo Festival on regional development, focusing on tourism growth, infrastructure development, employment generation, and environmental conservation. Furthermore, it discusses challenges such as overtourism and the need for sustainable tourism practices to ensure the long-term viability of the event and its surrounding ecosystems.
Keywords: Flamingo Festival, recreation tourism, leisure tourism, regional development, ecotourism, Andhra Pradesh, Kolleru Lake, environmental sustainability
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