Investor Awareness, Perception and Trust Towards Mutual Funds with Special Reference to UTI Mutual Fund
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Investor Awareness, Perception and Trust Towards Mutual Funds with Special Reference to UTI Mutual Fund
Ivan Kenny Raj L1, Swetha G2
Assistant professor, Mepco School of Management Studies, Mepco Schlenk Engineering College Sivakasi,
Virudhungar District, Tamil Nadu, India
2nd Year PG Student, Mepco School of Management Studies, Mepco Schlenk Engineering College Sivakasi,
Virudhungar District, Tamil Nadu, India
ABSTRACT:The Indian mutual fund industry has undergone remarkable growth over the last two decades, shaped by the combined forces of financial reforms, regulatory initiatives, and rising investor participation. Within this rapidly evolving financial landscape, the present study analyzes investor awareness, perception, and trust towards UTI Mutual Fund, one of the oldest and most reputable asset management companies in the country. The study aims to examine the extent of awareness levels, the nature of perception patterns, and the strength of trust that investors place in UTI Mutual Fund, while also exploring the influence of demographic factors such as age, gender, education, occupation, and income on these dimensions of behavior. By doing so, the research provides critical insights into the behavioral foundations of mutual fund investment in India. The study adopts a descriptive research design, combining both primary and secondary sources of data. Primary data was collected through a structured questionnaire to gather the primary data from convivence sampling, while secondary data was drawn from journals, regulatory reports, and company publications. Analytical tools such as percentage analysis, chi-square test, and regression analysis. The findings suggest that although a majority of respondents are aware of UTI Mutual Fund and its basic products, detailed knowledge of specific schemes remains limited.
Keywords: Mutual Funds, Investor Awareness, Investor Perception, Trust, UTI Mutual Fund
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