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A Study on SWOT Analysis of Public Libraries

Mr. Shubham Dadariya
Faculty of Management, Department of Business Management, Dr. Harisingh Gour Vishwavidyalaya, Sagar
(M.P.)
Ms. Riya Singh
Student of MBA (Human Resource Management), Department of Business Management, Dr. Harisingh Gour
Vishwavidyalaya, Sagar (M.P.)

Abstract:Public libraries play a vital role in providing equitable access to knowledge, fostering literacy, and promoting lifelong learning in communities. However, in the rapidly changing digital era, these institutions face numerous challenges that affect their growth and sustainability. The present study aims to conduct a comprehensive SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of public libraries to evaluate their internal capabilities and external challenges. A mixed-method research design was adopted, combining quantitative surveys and qualitative interviews with librarians and users from selected public libraries. The analysis revealed that libraries possess significant strengths, including accessibility, trained staff, and community trust, but face major weaknesses such as inadequate funding, limited technological infrastructure, and low awareness of services. The study identified opportunities in digital transformation,community partnerships, and policy support, while major threats included budget constraints, competition from digital platforms, and changing user preferences. The findings suggest that strategic planning, enhanced digital literacy, staff training, and sustainable funding are crucial for improving library performance and relevance. The study contributes to the understanding of how SWOT analysis can guide policy formulation and strategic decision-making for the future
development of public libraries.
Keywords:Public Libraries, SWOT Analysis, Library Management, Strategic Planning, Digital Transformation.