Demographic Determinants of Consumer Awareness Toward Green Packaging

Rakhi, Dr. Jaspreet Dahiya

Research Scholar, Department of Management and Commerce, Baba Mastnath University, Rohtak

Professor, Department of Management and Commerce, Baba Mastnath University, Rohtak

Abstract

This study investigates the impact of demographic factors specifically age, gender, and education on consumer awareness regarding green packaging in Haryana state. Employing a descriptive research design, data was collected from a purposive sample of 500 respondents. The analysis utilized ANOVA to examine differences across demographic groups. The analysis utilized ANOVA to examine differences in awareness levels across demographic groups. Results revealed significant variations, with younger and more educated consumers demonstrating higher sensitivity toward green packaging practices. Gender differences were observed but less pronounced compared to age and education. These findings highlight that awareness is not evenly distributed across the population, emphasizing the importance of demographic segmentation in designing effective communication and awareness strategies. Findings reveal significant variations in awareness levels, with younger, educated consumers demonstrating higher sensitivity toward eco-friendly packaging practices. The study underscores the importance of demographic segmentation in promoting sustainable consumption and highlights the role of targeted communication strategies in enhancing consumer awareness.

Keywords: Green Packaging, Consumer Behavior, Sustainability, Purchase Intention etc.