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A STUDY ON AWARENESS ON POST OFFICE INVESTMENTS AMONG THE PUBLIC WITH SPECIAL REFERENCE TO COIMBATORE CITY

Dr. C. EAHAMBARAM, M.Com. (CA)., M. Phil., PGDCA., Ph.D

Associate Professor, Department of Commerce with Computer Applications DR. N. G. P Arts and Science College, Coimbatore-48.

Mail id: eahambaram.2@gmail.com

Mr. B. VEERASUDARSHAN
Student of III B COM (CA), Department of Commerce with Computer Applications Dr. N. G. P Arts and Science College, Coimbatore-48.

Mail id: 201cm157@drngpasc.ac.in.

ABSTRACT
The study aims to investigate the level of awareness among the public in Coimbatore city regarding post office investments. The research methodology included a survey questionnaire administered to a sample of 200 participants selected through convenience sampling. The questionnaire was designed to gather information about the respondents’ demographic characteristics, awareness of post office investment schemes, and factors influencing their investment decisions. The results of the study indicate that a significant proportion of the respondents are unaware of the various investment schemes offered by post offices. The findings also suggest that lack of knowledge, limited promotional activities, and trust issues are the major factors influencing the investment decisions of the respondents. The study concludes by recommending that the government and post office authorities take initiatives to increase awareness about post office investments among the public, particularly in Coimbatore city.

Key word
Post office scheme, savings, scheme, awareness, others.