Security, Trust and user Experience in Online Trading Platforms a Study of Modern Digital Brokerage Systems

Nitesh Singh
Department of Computer Science & Engineering Parul University, Vadodara, Gujarat, India
Email: niteshs102030@gmail.com

Abstract:This research paper examines the role of security, trust, and user experience in modern online trading platforms. With the rapid growth of digital brokerage systems such as Zerodha and Upstox, investing has become more accessible to the general public. However, concerns regarding data security, platform reliability, and interface complexity continue to influence user adoption and decision-making.The study analyzes key components that affect the performance of online trading platforms, including authentication systems, transparent operations, and interface usability. It also highlights the challenges faced by beginner investors and proposes an improved model integrating security mechanisms, trust-building features, and user-centric design.The findings suggest that a balanced combination of technological protection, transparent services, and intuitive interface design is essential for building reliable and sustainable trading platforms in the digital financial ecosystem.Keywords: Online Trading, FinTech, User Trust, Security Systems, UI/UX Design, Digital Brokerage, InvestorBehaviour