A STUDY ON CONSUMER ATTITUDE TOWARDS ECO FRIENDLY PRODUCT DRESS MATERIAL WITH SPECIAL REFERENCE TO COIMBATORE CITY

Mrs. L. PRIYA

Assistant Professor

Department of Commerce with Computer Applications Dr. N.G.P Arts and Science College, Coimbatore

Ph no: 9688634312

email id: Priya@drngpasc.ac.in

B. ABISHECK

III B. Com CA

Department of Commerce with Computer Applications Dr. N.G.P Arts and Science College, Coimbatore

Ph no: 6379547476

Email id: abisheckak@gmail.com

Abstract

Marketing is a crucial function that facilitates the exchange of goods, services, and money between producers and consumers, delivering maximum value to the latter. It plays a significant role in bridging the gap between a society's material requirements and its economic patterns of response. By satisfying the needs and wants of consumers through exchange processes and building long-term relationships, marketing creates value for both the organization and its shareholders.