AGRO PRODUCT ONLINE MARKETING USING ARTIFICIAL INTELLIGENCE AND BLOCKCHAIN TECHNOLOGY
AGRO PRODUCT ONLINE MARKETING USING ARTIFICIAL INTELLIGENCE AND BLOCKCHAIN TECHNOLOGY
Authors:
1Dr.Sri Devi R, 2Sabareesh R, 3Sarveshwaran S,4Santhosh T,5Sarath Kumar S,6Sankar M
1Assistant Professor,Hindusthan College of Arts and Science,Coimbatore,India
2PG Student, Hindusthan College of Arts and Science,Coimbatore,India
1sridevi.r@hicas.ac.in,224mca072@hicas.ac.in
8667296694, 9344536381
Abstract: The proposed work for Agro Product Online Marketing focuses on integrating advanced Artificial Intelligence (AI) and Blockchain technology to create a more transparent, secure, efficient, and intelligent digital agro-trading ecosystem. This enhanced platform is specifically designed to address major agricultural challenges such as unfair pricing practices, lack of product quality awareness, and the complete absence of reliable farm-to customer traceability. The upgraded system ensures that both farmers and consumers benefit from a trustworthy, data-driven environment. The AI-based price prediction module evaluates multiple data sources including historical market pricing, demand–supply fluctuations, seasonal crop patterns, and regional market variations. By processing this information, the system provides fair, accurate, and dynamic pricing suggestions to farmers, helping them make better selling decisions and avoid exploitation by intermediaries. This module brings price stability and transparency into the marketplace. The Integrated quality detection component automatically scans the product images uploaded by farmers. It analyzes visual features such as freshness, color, size, ripeness, and visible defects to generate objective quality grades. This ensures that customers receive a clear understanding of the product quality before making a purchase, improving both authenticity and buyer confidence. Blockchain technology strengthens the platform by providing end-to-end, tamper-proof traceability. Product origin, harvest details, batch information, transportation updates, and delivery events are securely recorded in an immutable ledger. This prevents data manipulation and builds a transparent supply chain where every stage can be verified in real time. Overall, the Agro Product Online Marketing merges AI intelligence with Blockchain transparency to create a future-ready, farmer-centric marketplace. This upgraded digital ecosystem not only strengthens buyer confidence but also improves farmer income, operational trust, and system fairness by leveraging cutting-edge technology to solve real agricultural challenges.
Index terms: Artificial Intelligence, Blockchain, Supply Chain, operational trust