Reimagining CSR in the Digital Era: From Compliance to Competitive Advantage

Ms. Harpreet Kaur
Assistant Professor In Commerce
Sant Darbara Singh College For Women Lopon
E-Mail:harpreet37630@gmail.com

ABSTRACT:Corporate Social Responsibility has changed a lot with the growth of digital technology. Earlier companies mainly followed CSR as a legal requirement but now it has become an important way to gain a competitive advantage.This study looks at how modern technologies like artificial intelligence,big data,blockchain and digital communication tools are helping companies plan carry out and assess their CSR activities more effectively.This paper explains how digital tools help companies become more transparent and responsible while also improving communication with stakeholders. These technologies make it easier for firms to measure and expand the impact of their social initiatives.The study also shows that using digital approaches in CSR can improve a company’s image,encourage new ideas and support better performance over the long term. On one hand digital tools create new opportunities by helping companies reach more people improve the efficiency of their social initiatives and track their impact more clearly.On the other hand there are several challenges such as limited digital infrstructure in rural areas concerns about data privacy and security and unequal access to technology among different sections of society.These issues can affect how effectively CSR activities are implemented.