Product Development, Assembly, Testing and Marketing Management in Electronics Manufacturing: A Review
Product Development, Assembly, Testing and Marketing Management in Electronics Manufacturing: A Review
Ayush A. Dhori¹, Sinalben Patel²
Student, Department of Computer Science and Engineering1 Assistant Professor, Department of Computer Science and Engineering2
Parul University, Vadodara, India
Abstract — The electronics manufacturing sector, particularly in domains such as Printed Circuit Board (PCB) fabrication and home automation systems, demands a tightly integrated approach across product development, production management, assembly, quality testing, and market deployment. This review paper systematically examines the end-to-end product lifecycle in electronics manufacturing — from initial concept and machinery-based production through assembly, multi-stage testing, and finally marketing and sales management. Key product development methodologies, including Stage-Gate models and Agile hardware development, are reviewed in the context of electronics and automation industries. The paper analyses established quality testing frameworks — Visual Inspection, In-Circuit Testing (ICT), Functional Testing, Environmental Stress Testing, and Burn-in Testing — and evaluates their effectiveness at each production stage. Marketing and go-to-market strategies specific to industrial and residential electronics products are also discussed. The review synthesises findings from literature to identify best practices and persistent challenges in managing complex electronics product pipelines, offering actionable insights for professionals operating in PCB manufacturing and automation product companies.
Keywords: product development, PCB manufacturing, electronics assembly, quality testing, production management, marketing strategy, home automation, product lifecycle management