A Study on AI in Recruitment Opportunities and Challenges for HR at Maverick Ghouse

Mrs. Lakshmi B1, Harish G2

1Mrs. Lakshmi B Assistant Professor, Master Of Business Administration & Panimalar Engineering College, Chennai -600123

2Harish G, Student, Master Of Business Administration & Panimalar Engineering College, Chennai -600123

Abstract -: The integration of Artificial Intelligence (AI) in recruitment has significantly transformed traditional hiring practices, creating both opportunities and challenges for Human Resource (HR) professionals. This study examines the impact of AI-driven tools on recruitment processes, particularly in improving efficiency, accuracy, and candidate experience. Technologies such as machine learning, chatbots, and automated screening systems are widely used to streamline activities like resume screening, candidate sourcing, and interview scheduling. The research is based on primary data collected from 191 respondents within an organization using structured questionnaires, supported by secondary data from journals, articles, and industry reports. Statistical tools such as correlation, Chi-square test, Kruskal–Wallis H test, and Mann–Whitney U test were applied for analysis. The findings reveal that AI enhances recruitment efficiency, reduces time-to-hire, and supports data-driven decision-making while improving hiring quality. However, challenges such as data privacy concerns, algorithmic bias, lack of transparency, and reduced human interaction remain significant. The study concludes that although AI has strong potential to revolutionize recruitment, organizations must ensure ethical implementation, fairness, and a balance between technology and human judgment to build trust and achieve effective recruitment outcomes.