A STUDY ON GREEN MARKETING PRACTICE FOR BUSINESS SUBSTAINABILTY AT NIPPON PAINT
A STUDY ON GREEN MARKETING PRACTICE FOR BUSINESS SUBSTAINABILTY AT NIPPON PAINT
Authors:
Mr. Vedaavignesh 1, K.Jayashree2
Mr.Vedaavignesh B, Student, Master of business administration & Panimalar Engineering College Chennai- 600123
- JayaShree, Professor, Master of Business Administration & Panimalar Engineering College, Chennai-600123
Abstract
This seems to be a look at how green advertising helps businesses live sustainably, focusing on Nippon Paint India Pvt. With the increasing challenge for the environment many groups have started to use eco-friendly methods in their operations and advertising marketing Green advertising and marketing is now seen as an important way to sell more environmentally friendly products while reducing damage and supporting long-term commercial enterprise fulfillment. The main goal of the study is to find out the green advertising steps taken by Nippon Paint and the way these impact on the sustainability, brand photo, customer attitude and competitiveness of the commercial enterprise. It factors in the advantages and problems of using inexperienced advertising strategies. The examination used a descriptive study method and 150 human records of using the questionnaires were collected. Several statistical strategies like percentage analysis, Spearman's rank correlation, Chi-square test, Kruskal-Wallis takes a look, ANOVA etc. were used to explore the data Results show that maximum respondents often report green advertisements and show a nice attitude towards eco-friendly products. The have a look at unearths that Nippon Paint green efforts, like low-VOC paints and sustainable packaging, help build patron consideration, enhance brand reputation, and aid growth over the years. However, they also face challenges that include higher production tariffs and strong marketplace competition. Finally, the have a look at says inexperienced marketing no longer best helps shield the environment however also works as an approach to achieve commercial enterprise sustainability and gain an facet over competition. Companies that practice honestly inexperienced practices can probably do pretty well in today's market.
Keywords: Green Advertising, Green Marketing, Business Sustainability, Eco-friendly Practices, Customer Attitude, Brand Image, Competitive Advantage, Low-VOC Paints, Sustainable Packaging, Statistical Analysis