A Study on Effect of Social Media on the Growth of Small Businesses in South Tamil Nadu

Mr. R. ARUL RAJ

A Student of II MBA, Department of Management Studies, Nehru Institute of Technology, Coimbatore, Tamil Nadu

Dr. NAGANANDHINI. S

Professor, Department of Management Studies, Nehru Institute of Technology, Coimbatore, Tamil Nadu

Abstract:The goal of the current study is to ascertain how social media affects the growth of small businesses in south Tamil Nadu. Due to the growing popularity of social networks like Facebook, Instagram, and WhatsApp, small businesses have begun to use these platforms for product and service promotion, customer engagement, and sales growth. A quantitative approach was used to collect the data needed for analyzing the effects of social media on business performance; specifically, primary data from 264 small business managers were analyzed through descriptive statistics, regression analysis, and correlation analysis. The results have confirmed that social media has a positive impact on the performance of small businesses.Keywords:Social Media, Small Businesses, Growth, Digital Marketing, Customer Engagement, South Tamil Nadu