A Study on Consumer Preference Towards Healthy Breakfast and Nutritious Beverages in Luxury Hotels of Chennai
A Study on Consumer Preference Towards Healthy Breakfast and Nutritious Beverages in Luxury Hotels of Chennai
Authors:
- M. Vijayakumar, H.M. Moyeenudin, Dr. Jaisree Anand
2 Assistant Professor School of Hotel &Catering Management, Vels Institute of Science, Technology and Advanced Studies, Pallavaram, Chennai, India.
1 Professor School of Hotel &Catering Management, Vels Institute of Science, Technology and Advanced Studies, Pallavaram, Chennai, India.
Corresponding Author: moyeenudin@gmail.com
Abstract: The hospitality industry in Chennai has undergone substantial transformation due to increasing consumer awareness regarding health, wellness, and nutritional food consumption. Modern travellers and urban consumers are increasingly inclined toward healthy breakfast options and nutritious beverages while staying in luxury hotels. The demand for wellness-oriented dining experiences has encouraged luxury hotels in Chennai to redesign their breakfast menus by incorporating organic foods, low-calorie meals, plant-based dishes, functional beverages, and customized nutritional offerings. This research article examines consumer preferences toward healthy breakfast and nutritious beverages in luxury hotels in Chennai and evaluates the factors influencing customer satisfaction, purchasing behaviour, and loyalty. The study adopts a descriptive research methodology using both primary and secondary data sources. Data were collected from guests visiting luxury hotels in Chennai through structured questionnaires and informal discussions. The findings indicate that health consciousness, nutritional value, freshness, hygiene, menu variety, taste, and presentation significantly influence customer preferences toward healthy breakfast services. The research further reveals that consumers are willing to spend premium prices for quality healthy food and beverages in luxury hotels because they associate such offerings with wellness, safety, and superior hospitality experiences. The study concludes that luxury hotels in Chennai can improve customer retention, brand positioning, and revenue generation by focusing on innovative healthy breakfast concepts and wellness-based beverage programs.
Keywords: Breakfast, Nutritious Beverages, Luxury Hotels, Food and Beverage Management