Adoption of Green HRM Practices in Kerala's IT Sector: Assessing Challenges, Drivers, And Impact on Organizational Sustainability

Aswathy K R

Research Scholar

Karpagam Academy of Higher Education, Coimbatore

&

Dr. S. Rubeya

Assistant Professor

Karpagam Academy of Higher Education, Coimbatore

ABSTRACT

This research intends to investigate the implementation of Green Human Resource Management (GHRM)  procedures in the IT sector of Kerala, including the challenges to, drivers of, and effect on organizational sustainability. There is increasing pressure on businesses to adopt sustainable practices as concerns about the environment rise worldwide. With GHRM being imperative in the IT field, a sector that is not pollution-intensive by design but does consume large amounts of energy and resources, having a strong green agenda not only decreases environmental impact but also enhances corporate reputation and employee satisfaction, thereby steering towards employee retention.

A quantitative research design was employed, and data were gathered from 283 respondents from small, medium, and large IT firms in Kerala. Key findings emerged from statistical tests, including correlation, regression, ANOVA, and mediation tests: (1) A favorable relationship between employee satisfaction and awareness of GHRM, (2) A significant positive impact of GHRM adoption on organizational sustainability, The role of firm size in determining the degree of GHRM implementation, with bigger firms taking the lead; (4) Employee engagement mediates between the organization's reputation and GHRM practices.

The findings highlight the significance of Strategic GHRM for sustainability and competitive advantage. Proposals include targeted training, cost-effective green initiatives for tiny and medium-sized businesses, and embedding sustainability into performance evaluations. Future research should adopt a longitudinal perspective, incorporate cross-sectoral comparisons, and utilize policy-oriented incentives to enhance implementing GHRM. The IT sector in Kerala and other poor countries can benefit from the practical applications of this research, which also advances our understanding of sustainable HRM practices.

KEYWORDS:

Green Human Resource Management, Sustainability, Employee Engagement, Environmental Awareness , Corporate Social Responsibility (CSR),Sustainability in Organizations