Green Entrepreneurship as a Catalyst for Environmental Sustainability: Current Trends and Future Pathways

Dr. Manisha

Associate Professor, Department of Management Studies

Ganga Institute of Technology and Management, Kablana, Haryana, India

manishagahlawat2105@gmail.com

Abstract: - The Indian market has undergone a paradigm shift as worries about sustainable growth, climate change, and other environmental issues have gained more attention. Green products are preferred by consumers over conventional ones, despite their rarity. This has led to the emergence of green businesses. By increasing public knowledge of environmentally friendly technologies and sustainable development, they are the ones driving change. This essay's goal is to analyze the idea and components of green entrepreneurship. It looks at how social, environmental, or green entrepreneurial factors interact to create long-lasting green economies. It looks at the benefits and drawbacks of green innovation as well as the factors that encourage it. Methodology: Due to its exploratory nature, the study uses secondary data, such as five in-depth case histories of green business owners, to analyze the primary drivers and obstacles they face. This study looks at entrepreneurial greenness as a business approach that combines the ideals of environmental sustainability with economic value. This study highlights important aspects that affect the sustainability of green enterprises in developing markets using a method of systematic literature review with the PRISMA approach. The findings of the study demonstrate that the key elements influencing the long-term viability of green enterprises are technological innovation, legislative backing, and sustainable supply chain management. In order to effectively support green entrepreneurial activities, entrepreneurs and governments should consider the implications of this research.

Keywords: Green supply chain management, emerging markets, green entrepreneurial spirit, environmental sustainability, and technological innovation