Social Media Marketing, Consumer Trust and E-Commerce Growth: An Analytical Study

Ms. Harpreet Kaur

Assistant Professor in Commerce

Bhagat Baba Duni Chand College Mahian Wala Kalan

E-Mail:harpreet37630@gmail.com

ABSTRACT

Social media marketing has emerged as an important promotional tool that enables businesses to engage with consumers, increase brand awareness and influence purchasing decisions.The present study aims to analyze the relationship between social media marketing, consumer trust and e-commerce growth. The study also examines how social media platforms contribute to building consumer confidence in online shopping environments.The widespread adoption of digital technologies and increasing access to the internet have significantly changed the marketing landscape in recent years. As a result social media platforms have become valuable channels for e-commerce businesses to connect with consumers and strengthen their market presence.Tools such as customer feedback,product reviews,influencer endorsements and targeted promotional content have enabled businesses to interact more effectively with their audiences and influence consumer purchasing decisions. The study employs an analytical framework to explore the connection between social media marketing, consumer trust and the growth of e-commerce.The analysis suggests that social media platforms can play an important role in strengthening consumer confidence by facilitating open communication,encouraging customer engagement and providing access to relevant information.Higher levels of trust are often associated with greater willingness to make online purchases,increased customer loyalty and improved business outcomes.Despite these advantages concerns related to inaccurate reviews,data privacy and deceptive promotional practices remain significant challenges that may affect consumers trust in online marketplaces.

KEYWORD

Social Media Marketing,Consumer Trust, E-Commerce growth, Online Purchase Behaviour,Consumer Engagement and Purchase Intention