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MARKETING STRATEGIES OF MARUTI SUZUKI

       LIZA

       GALGOTIAS UNIVERSITY

Abstract:

Maruti Suzuki, a leading player in the Indian automotive industry, employs a comprehensive set of marketing strategies to maintain its competitive edge and meet the evolving needs of its customers. Central to its approach is the meticulous segmentation of the market, enabling the company to identify and target specific customer segments effectively. Through continuous product innovation and differentiation, Maruti Suzuki ensures its offerings remain relevant and desirable in the market. This involves introducing new models, integrating advanced technology, and enhancing features to align with customer preferences and market trends. Furthermore, Maruti Suzuki has successfully established a strong brand image characterized by reliability, affordability, and customer-centricity. This positioning is consistently reinforced through its marketing efforts, resonating with consumers and fostering brand loyalty. Efficient management of its extensive distribution network, comprising dealerships, service centers, and online platforms, ensures broad market reach and accessibility across diverse geographical locations. Maruti Suzuki's promotional activities, including advertising, sponsorships, events, and digital marketing, play a vital role in creating brand awareness and driving sales. Moreover, the company places significant emphasis on customer engagement and satisfaction, offering exemplary after-sales service and implementing loyalty programs to foster long-term relationships. In recent years, Maruti Suzuki has also embraced sustainability and corporate social responsibility initiatives, aligning with consumer expectations and societal values. By integrating these elements into its marketing strategies, Maruti Suzuki aims not only to drive sales but also to build enduring brand equity and fulfil its corporate responsibilities.