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Deciphering Determinants for Adoption of E-Mobility

Ms. Bhavya R. Mishra

Research Scholar

e-mail- mishrabhavya03@gmail.com

Dr. Ambedkar Institute of Management Studies and Research, Nagpur

Mr. Anuj Pathak

Software Engineer, Metacube Software

Email: Pathakanuj74@gmail.com

Dr. Raghvendra  Mishra

Assistant Professor

Dr. Ambedkar Institute of Management Studies and Research, Nagpur

Email: mishraraghvendra 77@gmail.com

Abstract:

Electric vehicles represent a paradigm shift in transportation, offering a clean, quiet, and environmentally friendly mode of travel. India, as a significant market for electric vehicles, aims to become a predominantly electric vehicle-driven nation by 2030, marking a remarkable endeavor toward sustainability. The global automotive landscape reflects a growing trend towards electric mobility, with nearly every major manufacturer incorporating electric vehicles into their product lineup. This widespread acceptance underscores the increasing demand for eco-friendly transportation options worldwide. Governments worldwide have implemented various policies to promote electric mobility, with encouraging results. However, achieving India's ambitious goal requires a comprehensive policy framework aimed at phasing out fuel run vehicles and incentivizing the adoption of electric vehicles. To expedite the transition, policies should discourage the further proliferation of traditional gas vehicles while introducing initiatives to facilitate the widespread acceptance of electric vehicles. This includes the implementation of schemes to make electric vehicles more accessible and appealing to consumers. While the journey towards widespread adoption of electric vehicles is ambitious and challenging, with concerted policy efforts, it is indeed achievable. The implementation of effective policies and incentives is crucial in realizing India's vision of becoming an electric vehicle-centric nation by 2030. This paper aims to provide a comprehensive review of the factors influencing consumer acceptance of electric vehicles. By synthesizing existing literature and empirical research, the study seeks to shed light on the socio-economic, psychological, and technological determinants that shape consumer attitudes and behaviors towards EV adoption.

Key words: E-vehicle, e-mobility, Consumer Attitude, Psychological Factors, Charging infrastructure.